Explainer Video FAQs

If you’re in marketing, you’ve probably heard of explainer videos. They’re a great way to promote your product or service by visually explaining what it is and how it works. But there are a lot of questions about them – What style should I choose? How long should it be? How do I make one? This article will answer some of the most common explainer video faqs. Keep reading to learn more!

What is an “explainer video”?

An explainer video is a short, informative, and entertaining video used as a marketing tool to teach viewers about a new product or service. It demonstrates how the product or service works and why it’s useful. They’re typically two to three minutes long but can be shorter or longer depending on the needs of your audience.

Explainer videos help in conversion rate optimization (CRO) because they provide visitors with clear information about your company and its products or services.

How can explainer videos be used?

Explainer videos are used for a variety of purposes, including:

To introduce a business, product, or service to new or existing customers

To demonstrate how a product works or showcase service unique salient points via demo video

To transfer complex information or concepts in a simple form with stories

To convert website or landing page visitors into customers

To move prospective customers through the sales funnel

To generate funds for a product prototype on a crowdfunding platform or in the investor pitch

Explainer videos also are used for business promotion in email or social media channels, onboarding, and training.

There are different types of explainer videos: simple motion graphics explainer video, infographic animation, kinetic typography animation, screencast video, character animation, whiteboard animation, product explainer video, 2d animation, 3d animation, and live-action explainer.

Where are explainer videos used?

Different types of Explainer videos are used on websites, landing pages, social media platforms, and email. They can be used as a standalone marketing tool or as part of a more extensive marketing campaign.

How explainer videos help businesses

Powerful Marketing Tool: Explainer videos are a powerful marketing tool that can help businesses promote their products or services, build brand awareness, and attract new customers or clients.

Helps In Getting Your Message Across: They are highly engaging and easy to understand, making them ideal for capturing the attention of potential customers and getting your message across entertainingly and memorably.

Cost-Effective: Additionally, explainer videos can be produced relatively cheaply, making them cost-effective for businesses of all sizes.

How do you make an animated video explainer?

There are various techniques and tools to create animated video explainers. Some common approaches include using professional animation software, explainer video production company creating short, simple animations by hand, or outsourcing to a professional video animation studio.

Making an explainer video begins with identifying the key message that you want to communicate to your audience.

Once you know what your video is about, you can start scripting it. The script will be the foundation for the rest of the video – it will determine the length, style, and tone of your explainer video.

Once you have a script, you’ll need to create an animation or live-action video that brings it to life. This can be done with professional help or a do-it-yourself video creation tool.

Finally, you’ll need to add music and sound effects to your video. These can make a big difference in how engaging and enjoyable your video is to watch.

Ultimately, the key to creating a compelling animated video explainer is to find a balance between engaging visuals and clear messaging that resonates with your target audience.

How do you write an animated explainer video script?

When writing an animated explainer video script, it’s essential to keep your audience in mind and ensure that the messaging is clear and concise. The script should be easy to follow and understand, and the story should flow smoothly from beginning to end.

It’s also important to consider the visuals when writing an animated explainer video script, as the visuals will often guide the pace and tone of your video. For example, if you are using fast-paced animations to highlight your product’s speed and ease of use, your script should reflect this.

To start writing an animated explainer video script, you may want to brainstorm some ideas or critical messages that you want to communicate and then work these into your script. It would help if you also considered the pacing of your script, as a fast-paced video will require different wording than a slower-paced video. Finally, be sure to review and revise your script as needed to ensure that it is clear and engaging for your target audience.

Why Are Explainer Videos Popular

Explainer videos are one of the most popular videos on social media. There are many reasons why they are so successful. Here are just a few:

They’re Easy To Make: Explainers don’t require special equipment or production time. There are plenty of free online resources available for those who want to create their explainer videos.
They Have A Long Lifetime: Unlike other types of content, such as images and text posts, explainer videos can last anywhere from 3 seconds to 15 minutes. This means that they can easily stand out in search results and engage viewers over a more extended period.
They Can Be Used Across Different Channels: An explainer video doesn’t have to be used solely on Facebook or YouTube. It can be shared across other channels like Twitter, Instagram, and LinkedIn.
They Are Visual And Audio-Rich: Compared to other forms of content such as images, GIFs, and text posts, explainers provide more information per space unit. As a result, they tend to perform better in click-through rates and engagement.
They Work Great On Social Media: They’re visual and audio-rich; they naturally translate well onto social media platforms. This makes them great at getting attention on Facebook, Pinterest, Twitter, and Google+.

What are the basic elements for Animated Explainer Video Scripts

Some essential elements need to be included when writing an explainer video script:

A clear introduction and conclusion section.
The introduction will be followed by a short statement of purpose (usually one sentence) and a conclusion.
The summary sections need to be written in a third-person language, so they don’t include references to the product or business.

Examples:

This product can…

When you buy this product, you’ll get…

The second section will give viewers a quick overview of how whatever it is they’re buying/using works. It should be around three sentences.

An important thing to note about this section is that you shouldn’t include marketing phrases such as “don’t miss out on this limited time offer” or “buy now and save X%.”

If it’s a web-based product, you may need to describe how the product works briefly. This description should not be too technical and should be written so that every viewer can easily understand it.

How long should an animated explainer video be?

There is no definitive answer to this question, as the length of your animated explainer video will depend on several factors, including your business goals, target audience, and the overall tone and style of your video.

However, most animated explainer videos fall somewhere between 60 and 90 seconds. This lets you deliver your key messages in a short and engaging format without overwhelming your viewers.

When deciding on the length of your animated explainer video, it’s essential to focus not just on the amount of time you have but also on what you want to achieve with your video. If you need to quickly communicate a complex idea or a concept, a longer video may be necessary.

However, if you’re introducing your product or service, a shorter video may be more effective.

The best way to determine the ideal length for your animated explainer video is to test different versions with your target audience and see what works best.

If you’ve read this far, we can assume that you’re interested in explainer videos and what they can do for your business. Now it’s time to take the next step! Sign up for our explainer video production service, and one of our talented producers will be in touch to help you create a video that tells your story and drives conversions. Thanks for reading, and we hope to work with you soon!

Explainer Video Faqs: Everything You Need to Know About Explainer Videos