Why SaaS entrepreneurs love to have an explainer video in their pitch
Every SaaS entrepreneur and marketer would agree that marketing your software can be much more difficult than building it. Whether you’re pitching it to your customer or an investor, the intangible nature of your product makes it difficult to explain its functions and values in an easy-to-grasp way.
You know your software will help them achieve their goals, but how do you make them believe when they don’t even go beyond those initial introduction slides. You need to convince them that they need your product, and that too, in the shortest possible time.
That’s when an explainer video comes to your aid. It helps you grab their attention and make them an offer they just can’t refuse!
Do explainer videos really work?
Yes, they do. Don’t believe us, here’s the proof from what marketers have to say about video.
At a time when innumerable SaaS platforms are fighting to grab the attention of their potential customers and investors, most of them are turning to the trusted strategy of video marketing.
But really, will a video really work for your platform?
Well, that’s the best part about it. Explainer videos can be made for brands and platforms in any niche. We can mould, twist and shape them to advertise any product or service you offer.
Have a look at some examples below:
Highlighting user convenience in the Ed-Tech industry
This video gives a quick walkthrough of a platform, designed to connect teachers with their students. It delineates the features and emphasises the convenience it can bring to the user. Interlacing animation with screenshots to display the UI is a smart way to create brand recall among the viewers.
This video is for a platform which helps tutors organise their sessions and collect payments. The excellent use of character design helped showcase the different features and their uses cases. Also, the visual theme and illustrations were designed to mimic the look of the website. This is a great example of showcasing your UI without using any screenshots.
Showcasing benefits of Telemedicine software:
This animated explainer video is a great example of how a telemedicine company developed a successful explainer video to demonstrate the UI to their stakeholders. The video could have bored the viewer with complicated details. Instead, it established the need for the product and visualised the benefits of the product.
Centralizing the ideas of the FinTech industry:
Explainer videos can also be used to strengthen your pitch for business ideas. Here, a FinTech brand pitches decentralised finance apps under its umbrella to potential investors. This video is the perfect blend of live-shoot mixed with animation. Representing yourself while explaining what your company can provide goes a long way to build brand trust among your audience.
Explaining ease of operations of the Quick Service Restaurant (QSR) industry:
A cloud-based app for QSR services explains how it can make managing operations at various locations easier. The dynamic colour scheme, electric transitions and powerful animation makes the video flow at an exciting pace. This helps to engage the viewers and effectively communicate the services and advantages of this cloud-based app.
Now that you’ve seen the power of video marketing in action, it’s time to try it for yourself.
The use cases of explainer videos go beyond just explaining the functions of a SaaS platform. They also help advertise your mission and vision, data visualisations, and processes and tutorials of how your software can change the life of its users.
Having an explainer video for your SaaS offerings is the most efficient way to market your business. Not only does it help you stand out from the crowd, but it also delivers your message to the target audience and helps you gain genuine leads that boost your sales.
As an explainer video production company, we create the most charming, hypnotising videos which retain the attention of the audience till the end. Get in touch with us to get a quote.
