Top 10 ways beverage brands can use a product video to engage millennials

34% of India’s population is made up of millennials. This is a generation which lives and breathes on social media. And at a time when all major social media platforms are heavily inclined towards videos, you just cannot ignore the power of video. From video ad films to vlogs and reels, this is the medium of communication millennials are the most familiar with. In fact, according to Brightcove’s video marketing survey , 85% of millennials purchased a product or service only after watching a video about it. That’s why it’s essential for the FMCG brands to leverage the power of video within their digital marketing strategy.

Once you decide to make video ads for your product, the question always comes as to what type of videos you should be making. To help you out, we have selected the best beverage product video examples you can take inspiration from. We’ll walk you through the method of video creation and help you understand the conscious and subconscious ways it establishes the brand.

Bombay Sapphire 

Bombay Sapphire is all about feeling regal while drinking. And their promotional video captures its essence perfectly. The video starts with a smooth pace and stunning visuals of the ice-cold Bombay Sapphire in a glass. Then, the intercutting shots speed up and when hundreds of balls fly up into the sky and burst like firecrackers, it leaves slow falling sparkles that beautify the place.

The use of metaphor has created a subconscious image of the Bombay Sapphire as a smooth drink with a beautiful-sparkly alcoholic nature. 

Nestle

When it comes to coffee, the 2 most common types of coffee that come to our mind are milk based and black coffee. So, when Nestle wanted to share the recipe of salted caramel coffee, they took the creative approach of making a stop-motion animation video. The video walks us through the steps of preparing a salted caramel with Nestle gold blend, and keeps the audience hooked till the end.

Delicious looking coffee for the new Nestle gold-blend tempts you to take a sip. Their product video animation looks so appealing that we forget for a minute that it is a tutorial video.

Check out: How to convert prospects faster with product animation

Amul

Amul, an Indian dairy company launched its first-ever seltzer range of products, TRU Seltzer. Its product advertising video is fundamentally the same as how the product is made from the ingredients. But the uniqueness lies in its treatment. Just like a cocktail, the video showcases the TRU Seltzer being personally prepared by a bartender for you. This gives the drink a personalized touch which makes a place right in the heart of the customer.  

Budweiser 

Budweiser zero is an alcohol-free, sugar-free brew with the signature refreshing taste of a Budweiser. Their product video ad presents the amazing looks of its packaging. To add to it, the rap song “smooth” in the background supports the stunning texture of the brew.

While the cinematography establishes a premium look, as a standard Budweiser for a non-alcoholic beer, the voice-over done by the 3-time NBA champion Dwyane Wade who is also co-founder of Budweiser zero gives an added personalization to the video advertisement.

Starbucks

Millennials want to explore different things. They are always energetic and open to new experiences. So, Starbucks heavily focuses on youth whenever they create a product video.

To make the consumer feel that the product is “made for them”, you need to make them feel the product is “like them” — fresh and energetic. 

Keeping that in mind, they made the video energetic by using quick cuts and fast pan transitions with vibrant colours.  

Tropicana 

This voiceover-driven Tropicana’s product video ad had the same level of impact regardless of having cool cinematic shots. Why is that…? 

Content!

The video simply established the need and the qualities of the product in a comedic manner. The soft morning chirping of the birds in the background and the colour scheme create a psychological impression as a healthy product. After watching the video, one may even go ahead and start calling Tropicana a nutribev.

KABISA Drinks

KABISA packs the authentic flavour from Poland in a can to your home. The Lo Fi music and the vibrant colours in the background do the trick in this one. They created a 2D animation from the coast side leaves, just like its packaging. It is a successful attempt of depicting the chilling enjoyable moment with the drink to give the audience a much needed relaxing vibe.

Check out: Different ways of engaging customers with a promotional video

Innocent Drink

The Innocent orange juice’s product promotion video had a nice comedic representation of the product, with the voice-over on a Mbu pufferfish repeating, “Love it” at the end. The treatment shows the “innocence of the juice” which is a compelling new way of telling the values of the product.

In this age of short attention spans, a different approach such as this to represent your product with a slight comedy can grab the attention of millennials right away.    

Coca-Cola

Coca-Cola is the largest distributor of soft drinks in the world (covering 44.8% of the market in 2020 as per a report by Statista). Having this huge consumer base definitely gives their new product a head start. So, when it arrives, it instantly triggers a mob mentality.

The only thing they have to do now is make the audience thirsty. And the video does just that. The bubbly coke pouring on the ice and coffee makes it feel worth having a sip. You want one now, don’t you?

Considering the effects a video has on the millennial generation, it’s critical for the beverage brands to showcase their products using video advertisements. That’s the quickest way for the brands to reach directly in front of their customers. All you need to do is hire a video production company and let them create an amazing video for your brand. And you know what’s the best thing about videos? The product video you make can be used in many different forms and on many different platforms.

What are you waiting for then? Contact us now to get your video ads made.