8 Winning Product Launch Video Examples To Watch For in 2024

Are you looking for inspirational product launch videos? We have compiled the best product launch videos that will provoke your creativity and inspire you to create your own masterpiece product launch video. 

Besides showing you product launch video marvels. We’ll also dive deeper into what a product launch video is, its benefits, how to position it well, and things you must include in your product launch videos. Let’s start from the basics. 

What is a Product Launch Video?

The product launch videos are a visual representation of a new product. It can be presented in the form of animation, vector graphics, and raster graphics motion pictures. Every marketing firm or agency has its own definition, processes, and ideas when it comes to creating and promoting product launch videos. Broadly, product launch videos are presentations of the newly launched product in a way that solves the problem or fulfills the needs of the target audience.

You may be aware of videos showcasing smartphones with their elegant screen displays and upgraded software. It is an example of a product launch video. It can also be referred to as a product reveal video. 

Now you know exactly what a product launch video is, it’s time to delve into the plus points of introducing your product with a video. 

Plus Points of Using Product Launch Videos

Here are some benefits of posting a product launch video before launching the product itself. 

1. Increased Sales: Products launched by a video are likely to sell more due to the high engagement factor of videos. The products launched using videos are likely to sell 73% more than traditional product launch methods. And sales are the most essential part of any business. 

2. User Engagement: Videos are the most engaging and attention-grabbing source in the contemporary world. The data from Similar Web shows that people spend most of their time on video-sharing platforms like YouTube and Vimeo. 

3. Brand Awareness: Videos have it all, engagement, reach, freedom of creativity, etc. Hence, videos serve as the best pathway to elevate the brand awareness of your business, which will turn beneficial in the future. 

4. Credibility: Masses understand that making a video, positioning it against their competitors, and finally promoting it to the target market is a tedious process to go through. Therefore, utilizing a product launch video builds trust and credibility among the audience. 

5. Competitive Advantage: The hard truth is that most businesses will not opt for product reveal videos for their product launch. Product launch videos take a lot of resources, time, and manpower for their creation. And most business persons don’t fully recognize the worth of these videos and don’t invest in them. In a situation like this, it’s very easy to position and launch the product content videos and reap the benefits from the potential customers. 

6. Showcasing Features: With launch videos, you can easily showcase the features and benefits of your product shortly and crisply. 

7. Product Demonstration: Launch videos help prospective buyers better understand the value of your product by providing a visual representation of how it operates.

8. SEO Boost: Videos increase organic traffic and improve your website’s search engine optimization (SEO). A video on your website and greater time spent on it send a signal to Google that the page is reliable, which raises the page’s ranking and increases visibility.

9. Time Efficiency: ‍ The average duration of most product launch videos is around a minute. In the video, you can easily showcase the features and benefits of the product. You also have the liberty to address the pain points of your audiences in just a minute. 

10. International Reach: Videos transcend national boundaries and are viewed by people all around the world. Therefore, your product sales will not be limited to the local demographic. It can be sold worldwide. 

11. Clarity: Videos are an effective way to explain the problem your solution solves and make complicated aspects of your product or services easier to understand. 

12. Versatility: Product launch videos, once created can be used in a wide variety of channels, such as social media, websites, email marketing, and presentations.

8 Best Product Launch Video Examples in 2024

Follow the list below to learn about the winning product launch videos. It’s your time to go through it and get inspired to create your launch video gem! 

1. Adobe Shasta

Adobe stands out for its innovative B2B video marketing and is widely recognized for its essential tools in crafting images and dynamic motion graphics videos. While it has established dominance in visual content creation, Adobe is now venturing into the realm of audio engineering with the introduction of Shasta, an innovative AI-driven program designed to automate the audio production process.

Distinguishing itself from conventional product launch videos, Adobe’s presentation takes a unique approach. Specifically tailored to resonate with creators, the Shasta product launch video strategically employs distinct imagery to captivate the attention of content producers, enticing them to embrace early access and become pioneers in this groundbreaking audio production landscape.

The video runs for 2 minutes and 1 second, The USP of the idea is sharing as soon as you get it in your mind.

 

2. Etsy X Quickbooks

Forge powerful connections through brand alliances, a strategic SaaS product marketing approach that widens service usage and enhances independent artists’ lives. Quickbooks and Etsy emerge as the perfect symbiotic pairing, creating a harmonious blend for creative entrepreneurs seeking both financial ease and artistic freedom.

In crafting this marketing masterpiece, the team thoughtfully selected an animation style tailored to resonate with the imaginative spirit of Etsy users. Scenes unfold with a minimalist aesthetic, adorned with vibrant hues and elegant lines. The fluid transition of frames serves as a visual narrative, seamlessly illustrating the transformative journey from the chaotic life of an Etsy seller to the streamlined efficiency facilitated by QuickBooks, allowing for a more liberating and fulfilling lifestyle.

With a runtime of 1 minute and 3 seconds, the video’s Unique Selling Proposition (USP) is encapsulated in the tagline “Make magic happen.” It intricately weaves a tale of how their software can bring enchantment to the art of business management.  

3. Tidler 

The first video features Tilder, a podcast transcription and organization app. In just 60 seconds, it effectively showcases the product’s innovation in helping users manage lengthy audio content. Using animation, the video connects with frustrated listeners, visually representing disorganized audio files and demonstrating the software’s process—from uploading audio to transcription, organization, and analytics.

4. GoPro HERO 10 Black

GoPro stands out in leveraging user-generated content for marketing, particularly through captivating product reveal videos. The Hero 10’s enhanced features are vividly showcased through real-life scenarios—a dog wearing the camera highlights stability, a scuba diver tests the waterproof case, and a selfie stick captures the wide-angle lens.

Beyond extreme sports, GoPro addresses new markets, featuring streamers using the Hero 10 for live broadcasts from home. The video emphasizes the device’s user-friendly aspects, demonstrating effortless content uploads to the cloud directly from the new camera.  

5. Apple iPhone 11

Apple’s prowess in marketing is unparalleled, consistently persuading devoted customers to invest in a new high-priced product annually—an impressive feat. The iPhone 11 launch exemplifies one of the tech giant’s most triumphant campaigns.

In a concise 2-minute span, Apple addresses virtually every challenge an iPhone user might encounter and presents effective solutions. The phone endures rough treatment, liquid spills, and even a playful security breach by a baby, showcasing its robust hardware and advanced facial recognition software.

The product unveiling animation masterfully showcases new features like slow-motion video, extended battery life, and night mode. Juggling numerous highlights in one video is a formidable task, but the producers succeed through the deft use of quick scenes and text.

6. Eero by Amazon

In a sea of products, Amazon’s Eero Wifi router stands out, and the tech giant strategically conveys its superiority over other options.

The video employs animation to vividly portray the product’s advantages. Visuals and sound convey the router’s lightning-fast bandwidth, followed by a depiction of seamless internet connectivity throughout the home. Users are then shown how they can manage their network using personal devices.

Launching a product video for something intangible like an internet connection poses a unique challenge, and Amazon’s marketers tackle it innovatively. They leverage animation to articulate the abstract concept, distinguishing their product in a saturated market.

7. Adobe Marketing Cloud

This inventive product launch video masterfully weaves a captivating narrative, immersing viewers in the drama of a rocket launch scenario. It skillfully captures the frustration in the control room and the heightened anticipation of the mission.

While keeping the product itself under wraps, Adobe’s storytelling leaves a lasting impression, instilling confidence that the company will fulfill its commitment to revolutionizing marketing strategies.

Time duration of the video is 1 minute and 23 seconds on YouTube, the video’s unique selling proposition lies in the simple yet compelling question: “Do you know what your marketing is doing? We can help.” The video reassures viewers that their challenges can be addressed.

8. Airtable

Yet another stellar example of a product launch video comes from Airtable. What sets this B2B product marketing video apart is its comprehensive exploration of the application’s features and functionalities. Employing motion graphics, the video skillfully illustrates icons and delves into the user interface, providing an in-depth look at the app’s capabilities.

Taking it a step further, the video deconstructs the app’s use cases, elucidating the various goals achievable through its use. By the end of the 1 minute and 30 seconds, viewers gain a thorough understanding of the application, learning not only how to use it but also recognizing its pivotal role in fostering business growth.

The video’s unique selling proposition revolves around the emphasized message of a supreme level of organization. With Airtable, the promise is that all your business needs find a centralized and efficient solution.

What Should Be Included in Product Launch Videos?

When considering the content for a product launch video, it’s crucial to not only focus on what to include but also to be mindful of what to exclude. Here are some key points to keep in mind before you start making your launch video:

• Prioritize the Core Problem: Shine a spotlight on the central issue your product solves and the significant advantages it brings. This ensures that your message remains focused and resonates more profoundly with your target audience.

• Avoid Overloading with Features: Resist the urge to delve into every single feature, especially if competitors offer similar functionalities. Instead, zero in on the primary problem your product addresses and emphasize its key benefits and pain points. 

• Add a Clear Call to Action: Integrate a concise and explicit call to action. This guides interested viewers on the specific steps they should take next. Whether it’s making a purchase or signing up, make their next move unmistakably clear.

• Incorporate a Contact Form: Ensure to include a contact form or a distinct call to action once individuals have viewed your video. Although it may appear straightforward, numerous marketers neglect this crucial stage, leading to a missed opportunity for potential leads.

• Offer Assistance: Provide support on the webpage where you debut your product video. Individuals might have inquiries, and prompt, amiable communication can capture their interest and build trust.

Read More: 7 Reasons to make Ecommerce Videos

Platforms Where You Can Post Product Launch Videos

Platforms you should consider for publishing your product video depend on the market segment you are serving. One should avoid posting videos on the most popular video streaming platform like YouTube. It may do more harm than good. The video posting should be strategic and well-timed. For instance, you are serving the textile industry and you have just launched your new product. Here, posting your video on platforms like Pinterest or Instagram will prove more beneficial than any other platform. Let’s take a look at some of the video-sharing platforms on which you can post your video. 

1. YouTube is the largest and most popular video-sharing platform globally. It allows users to upload, share, and view a wide variety of videos, ranging from educational content to entertainment.

2. Vimeo is a video-sharing platform known for its emphasis on high-quality content and creative communities. It is often used by professionals and artists to showcase their work due to its support for higher resolution and less compressed videos.

3. Instagram is a social media platform that includes a feature for sharing short-form videos. It is widely used for sharing visually appealing and engaging content, often with a focus on personal or brand stories. Refer to the post to check out the example of product launch videos for instagram. 

4. Facebook, a leading social media platform, supports video sharing as a prominent feature. Users can upload and share videos on their profiles, pages, or in groups, making it a versatile platform for personal and business-related video content.

5. While X (Twitter) is primarily a microblogging platform, it supports video sharing as well. Users can upload short videos directly to their tweets, providing a quick and engaging way to share multimedia content.

6. Pinterest is a visual discovery and bookmarking platform where users can discover and save images and videos. It is often used for inspiration and project planning, with users creating boards to organize their interests.

7. TED (Technology, Entertainment, Design) is a platform that hosts conferences and talks covering a wide range of topics. TED Talks, available online, features influential speakers sharing their ideas and experiences in the form of engaging presentations.

8. Metacafe is a video-sharing platform known for its short and entertaining video content. It focuses on quick, digestible clips, making it suitable for users seeking brief and engaging videos.

9. TikTok is a popular platform for creating and sharing short-form videos set to music. It has gained immense popularity, especially among younger audiences, and is known for its creative and viral content trends. Though TikTok is great for posting your product launch video, it is banned in some countries. Take a second look if TikTok was on your list for posting your product video. 

Outsourcing Your Product Launch Video Creation

As we already know, creating a product launch video will take a lot of time and resources. But it’s worth investing in them, as it provides the best return on investment in the digital space. However, not all businesses have the time and energy to create new product launch examples videos in-house. It will not be sustainable, especially for the small businesses. From concept to creation,  getting in touch with our product marketing video production company transforms your ideas into visually stunning narratives, delivering a powerful boost to your brand’s presence and profitability.

Professionals at Dreamfoot have all the expertise and resources that help them create a top-tier product launch video for your product. It’s also very convenient for business owners. They can easily ask them to change, edit, omit, and add any of the parts they want.