How a powerful corporate video helped XL Plastics amplify footfalls of potential customers at their expo booth
Overview
XL Plastics is an industry leader renowned for producing plastic bags and sustainable pouch-making machines that consistently deliver high performance.
Over the span of their impressive 40+ years in business, they have successfully supplied and delivered more than 5000 cutting-edge machines to clients across the globe.
Being a company with global reach, they actively participate in exhibitions and expos worldwide, showcasing their machinery and innovative solutions. These industry events provide a platform for XL Plastic to connect with potential customers, industry professionals, and global partners.
XL Plastics desired a corporate video to showcase at their upcoming exhibition with Plastic India and also intended to share the video on their social media platforms like YouTube and LinkedIn.
OUR STRATEGY
- The primary goal of this corporate video was to not only highlight their heritage and story but also their ongoing commitment to achieving and maintaining excellence within their field.
- We planned to take shots that portrays their brand essence as a family-owned company and conveys the founders’ personal commitment.
- Throughout the production process, our team collaborated with the management to make sure that the script accurately portrays the company’s values and objectives.
- Finally, on the day of shooting, our competent crew – the director, cinematographer, drone operator, and light assistants ensured that the entire shoot went smoothly.
- Post the shoot, our team worked diligently on editing the footage to bring the vision to life.
The Results
The Impact
For a business actively targeting export markets, the video has proven to be a long-term sales asset — working as hard at an international trade fair as it does on LinkedIn or YouTube. It has consistently helped XL Plastics start stronger conversations with global buyers and reinforce their position as a serious, established supplier in the plastic film converting machinery space.
Project Video Showcase
Exhibiting at an upcoming expo or trade fair? Work with a specialized video production company in India to make every booth conversation count with a strong corporate video.
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