How we helped a digital marketing agency crush all competition and bag wins at many awards
Overview
Whirlwind, a digital marketing agency wanted to submit four campaigns to some of the most prestigious digital marketing awards. Including videos in the submission would help make the entries more compelling. They wanted case study videos that condensed every important detail regarding the campaigns
in short 3-minute videos.
OUR STRATEGY
The campaigns they were submitting were complex. It was important to show the strategy behind their approach. Their campaigns were backed by strong research and vital statistics. The videos needed to reflect that. So, to focus on the creative visualisation of data. For each video, a different visual treatment – use of stock footage with creative typography or use of motion graphics was chosen to give justice to the campaign – search marketing, display ads, Performance marketing
The Results
Whirlwind’s award submissions needed to stand out in a field where every entry is backed by strong data and strategy. The campaign case study videos gave their submissions a decisive edge — translating complex performance marketing data and campaign results into visually compelling narratives that judges could follow and remember.
The Impact
Each video used a distinct visual treatment, chosen specifically to match the nature of the campaign. Strategic thinking and measurable results, communicated clearly in under three minutes.
Project Video Showcase
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