How Dreamfoot Helped Linde Engineering India Document a World-Scale EPC Project on Video
Overview
Linde Engineering India wanted to document the engineering process of their POX Reactors. The goal was to showcase Linde’s engineering capabilities by showing how they executed a technically complex project—engineering and supplying POX reactors for the world’s largest petrochemical complex. They also wanted to exhibit how they collaborated with different stakeholders to successfully deliver one of their largest projects.
OUR STRATEGY
To display LEI’s competence, we wanted to cover how they solved the challenges of executing a critical technology project. It was necessary to video record every stage from design to delivery. This meant that the filming would be spread across many months and different locations. We then suggested a collaboration with the engineering team. We needed their input to create 3D animation to explain the technical aspects. And their interview bites would give insights into the complexities of building and transporting the reactors.
The Results
The Impact
The film met Linde’s strict global brand and communication guidelines while making complex engineering accessible to a non-technical audience. It now serves as a sales and capability demonstration tool — used by Linde’s business development team when pitching for large-scale EPC projects of similar complexity.
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