How a National Solar Energy Company Used Channel Partner Testimonials to Build Trust Across a Growing Pan-India Network

Overview

A national solar energy solutions company works with EPC channel partners across India, executing projects ranging from residential and commercial-industrial installations to utility-scale solar plants. As the company looked to grow its partner network, it needed a way to build trust with prospective partners before any sales conversation happened – something more convincing than product specs or company claims. The company wanted real experiences from existing channel partners, spread across different states, climates, and project scales, to speak for the brand.

Our Solution

Executed the corporate video production across multiple states through our vetted production network, coordinated end-to-end by one Dreamfoot team – so the client’s local sales representatives barely needed to get involved.
Conducted interviews in each partner’s own language – Gujarati, Hindi, English, and Kannada – letting partners speak naturally about their experience rather than performing for a script.
Guided questions drew out specific, unprompted details: pre-sales technical guidance, commissioning support, after-sales response, and zero complaints on product performance across extreme temperatures, high altitude, and fluctuating industrial voltage. Drone-captured site B-roll of live kW-to-MW scale installations – commercial, industrial, and utility – grounded every testimonial in real, visible project work.

The Results

The final video series launched across the client’s social channels, with strong response on Instagram and LinkedIn – giving prospective channel partners a first look at real partner experiences rather than company messaging alone.

The series of videos continue to serve as a trust-building asset for client’s partner network expansion.

The Impact

For a company competing to attract quality channel partners across India, this series shifted the conversation from product specifications to partner experience – letting existing partners make the case for prospective ones, in their own words and languages.

The project also demonstrated Dreamfoot’s ability to execute complex, multi-location corporate testimonial video production with minimal client involvement – a capability the client has since called on again, commissioning additional testimonial videos following this project.

Project Video Showcase

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Customer Experience With Us

We expected to spend days coordinating ourselves for multi partner shoots required across multiple states. Instead, our local teams barely had to step in - Dreamfoot's team managed everything, and the final videos captured our partners' experience better than we could have described it ourselves.

Ashish

Marketing Lead, National Solar Energy Solutions Company