7 Reasons to make ecommerce product videos

India’s population of online shoppers is growing fast. According to a Google Consumer Insights report, 65% of Indian shoppers are going online to buy a product that they previously bought offline. 

Product videos are a must-have component of every e-commerce company’s marketing playbook because of their proven impact on attracting, engaging, converting, and retaining customers. In the online shopping world, customers cannot physically touch and experience the product. Product videos solve this problem by allowing buyers to watch the product in use and learn about its benefits and features. It not only aids in decision-making but also in establishing credibility and trusts with the consumer.

In this article, we’ll look into 7 reasons why creating product videos should be a key priority for your eCommerce store. So, get ready to discover how product videos increase your online sales and accelerate your company’s growth.

7 reasons why you should make product videos.

1. Improved Customer Engagement

Customers see the product in action and learn about its features and benefits by watching product videos. It helps create an emotional connection with the customer, which is crucial in decision-making. Furthermore, product videos may effectively educate clients about the product and answer any concerns, resulting in a more educated and confident buying choice.

Benefits of Increased Engagement for the Business

Enhanced Customer Satisfaction:  Watching product videos results in better product understanding, which leads to happy consumers. 

Enhanced Brand Loyalty: Consumers are more likely to become loyal customers when they feel connected and associated with a brand.

Higher Conversion Rates: Engaged customers are likelier to buy and suggest the product to others.

Example: Apple’s Product Launch Videos: Apple’s product launch videos are an excellent example of how product videos can engage customers and generate enthusiasm for a new product.

2. Increased Product Awareness

Product videos are excellent tools for growing product awareness. Product videos can influence potential buyers and capture their attention to your business by offering a visual picture of the product and its characteristics and benefits. Furthermore, product films are readily shared on social media, allowing your products to reach a larger audience.

Benefits of Increased Product Awareness for the Business

Improved Visibility: By increasing the visibility of your products, more buyers will be connected to them and have the opportunity to buy them.

Improved Brand Awareness: Consistent and well-made product videos may assist in the growth of brand awareness, which is vital for developing a solid market position.

Increased Traffic: Greater product recognition can generate more web traffic to your website, resulting in more sales and income.

Example: Dollar Shave Club’s Introduction Video: Dollar Shave Club’s introductory video went viral, increasing product awareness and helping to establish its brand.

3. Better Product Understanding

Product videos are a powerful instrument to empower customers about a product’s characteristics and benefits. By offering a visual picture of the product and how it works, product videos help buyers better understand it, leading to a more educated and assured purchasing choice. Furthermore, product videos can allow buyers to ask questions and get genuine answers, boosting their comprehension of the product.

Benefits of a Better Understanding of the Product for the Business

Lower Product Returns: Customers who understand the product better are less likely to return it, lowering returns costs and enhancing customer satisfaction.

Increased Customer Loyalty: Customers that have a pleasant experience purchasing a product are more likely to become regular customers, resulting in customer retention and positive word-of-mouth referrals.

Increased Sales: A fuller knowledge of the product can increase sales since buyers are more inclined to buy when they know what they @are getting.

Example: IKEA’s Furniture Assembly Videos: IKEA’s furniture assembly videos assist consumers in learning how to assemble their furniture, thereby increasing the customer experience.

4. Increased Conversion Rates

Adding a product video to your e-commerce site can significantly increase your sales conversion rate. Research shows that customers are more likely to make a purchase when they can see a product in action. 

Product videos boost traffic and conversions by giving clients a more exciting experience than texts or still photos. By watching videos, customers can see the product in action, understand its characteristics, and have a better feel for it before making a purchase. It can result in better rates of consumer involvement and more knowledgeable purchasing decisions, leading to improved conversion rates.

Benefits of increased conversion rates for the business

Increased Profit: Increased conversion rates indicate that more website visitors are now becoming buyers, resulting in a revenue increase.

Enhanced Customer Experience: When your website’s visitors can readily comprehend and perceive the worth of your product, they are more inclined to buy, resulting in favorable customer satisfaction.

Enhanced Brand Awareness:  More conversion rates may boost your brand’s image and bring more customers, resulting in higher brand exposure and recognition in your target market.

Example: Myntra: Myntra, India’s top fashionable e-tailer, uses product videos to present its apparel and accessories engagingly and fashionably. The videos showcase the quality and design of each product, increasing the likelihood of a purchase.

5. Personal Connection with Customers

Product videos may create a more personal connection with customers by providing personalized solutions. Businesses may use videos to explain their brand’s narrative, promote their products, and give customers an insight into their corporate culture. Customers will sense a more robust and reliable connection to the brand and its products.

Benefits of a personal connection with customers for the business

Increased Customer Commitment: Customers who sense an emotional attachment to a brand are more likely to become loyal customers, resulting in future business and long-term customer engagement.

Improved Customer Experience: Establishing a personal relationship with customers contributes to a more enjoyable user experience, which may lead to good word-of-mouth recommendations and more satisfied customers.

Increased Brand Awareness: A personal connection with consumers may help develop business awareness, as happy customers are more inclined to tell others about their good experiences with your brand.

Example: GoPro’s “Be a HERO” campaign: GoPro’s “Be a HERO” campaign shows adrenaline-fueled adventure sports and the personal tales of the athletes who participate in them, urging viewers to achieve their dreams.

6. Better Search Engine Optimization

Product videos help with SEO in a variety of ways. Product videos boost SEO by increasing time on the site and being optimized with a keyword search for easier discovery in search results. They also produce backlinks, which increase the credibility and visibility of a site in search engine results.

Benefits of better SEO for the business

More Website Traffic: Good Seo produces higher ranks in search results, leading to more traffic to the site and greater exposure to prospective customers.

Improved Brand Visibility: Better SEO increases a brand’s visibility in search results, making it simpler for prospective customers to discover and learn about services and products.

Increased Revenue: Increased web traffic and enhanced brand awareness through better SEO can lead to more conversions and increased earnings for the business.

Example: The Sleep Company’s “Unbox your smart mattress” feature video includes a product unboxing video, which is search engine optimized, to improve visibility and higher rankings in search results. 

7. Increased Social Media Reach

Product videos boost social media exposure in a variety of ways. Product videos are highly shareable on social media platforms, making them a great way to reach new audiences. New audiences who have never heard about your product can discover your products via shared video – be it through people in their social media networks or through people they follow. Influencers’ trust and impact also enhance product videos, improving their legitimacy and effectiveness.

Benefits of increased social media reach for the business:

Increased Brand Awareness: Reaching out to a larger audience via social media helps to raise brand awareness, making it simpler for potential customers to locate and learn about your products and services.

Improved Customer Engagement: Higher levels of customer engagement result from increased social media exposure, allowing businesses to interact with their target audience and establish better connections.

Improved Income: As a more engaged audience has the potential to become paying consumers, increased social media exposure can lead to more conversions and revenue.

Real life example: The collaboration between SleepyheadHQ and home decor social media influencer Amruta Dharasurkar for a double-sided comforter helped the brand increase its social media reach and connect with new audiences that follow the influencer.

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Final Thoughts:

Product videos aid eCommerce brands by increasing product comprehension, credibility, user experience, conversions, SEO, and social media reach. They are critical for sticking out and boosting sales in the online industry. Dreamfoot can assist you if you are a business trying to create a significant impact with your products and increase sales. Our experienced video production team is dedicated to producing high-quality, impactful product videos that can assist you in maximizing your sales on e-commerce platforms and our own website. Contact us now to increase your sales and reach a larger audience. Allow us to assist you in your success.