Go-to video ideas for every oil and energy company in 2022

It’s 2022 – the age of videos! In some form or the other, videos would already be a key part of your marketing strategy. It’s no secret since they appease your audience and keep them engaged. And when it comes to engaging this generation of miniscule attention spans, you can’t just go around with any video. You need relevant and timely content.

So, you need very specific ideas and examples to put into perspective what you can do to communicate the messages, and ideals of your company in creative ways with the crucial themes.

In case you’re wondering where you can find these ideas, don’t worry! The oil and energy sector is brimming with material to make videos on! Currently, three main topics are dominating this industry. In this blog, we have provided several examples from which you can draw inspiration. Read on, and get your creative juices flowing.

Impact of Energy

We know that electricity has vastly improved the lives of people around the world. Energy companies have played a key role in bringing it to our doorstep. This has in turn made technology very accessible. And today, it has integrated seamlessly into our lifestyle. It has provided millions of people with opportunities for a better life. Human life and technology have become entangled in each other and so have our stories. This creates heartfelt content for a positive brand image in the minds of the audience. For instance, the story of India’s former President Mr A. P. J, Abdul Kalam, who used to study under a streetlight, has always sparked emotion in us. The best way to connect with the audience is emotional.

Human aspect of ingenuity series:

Siemens has used such stories to make a case for their impact on the lives of people and society, a brilliant way to communicate your importance and role in society. By placing human relationships at the fore, the company established itself as an enabler for happy lives and brighter futures.

 Energy Powers Opportunity series:

There is space to also get more creative. Exxon Mobil approached this theme with 2D animation. The style blends very well with the story as it is told in the first person. The effort is two-fold—the exciting visual’s draw in the audience and the story keeps them hooked!

Environment and Sustainability

Oil and gas exploration is harming the environment and accelerating towards climate change. This led to the global push towards sustainability. Even energy companies who rely on oil and natural gas are researching it and adapting to it. They need to innovate ways and ideas to balance the resources they consume, and the products and by-products produced by them

Has your company announced its stance on this matter yet? Sustainability is a contemporary topic every energy company needs to address. Do you support it? What are you doing for it? Are your teams working on breakthrough research? Developing a fresh concept? Conceiving something that was thought impossible before? Keep updating your audience about the progress you make and the ideas you have. Prove your pioneering spirit and elevate your company as the thought leader in the industry. 

Plants:

Short videos are the best. In 30 seconds, Exxon Mobil introduces a concept, tells us its need and that they are researching it. With 3D animation mixed with a live shoot and a hooking script, they have produced a video which makes us want to know more about their carbon capture technology.

Making the future series:

Companies are trying to reduce the carbon footprint that is created in generating energy. Shell has made a series on how they try to bring renewable energy into people’s lives. With a very human, a very personal angle the audience is drawn towards the company. This topic has a huge scope which can enable you to win your audience’s heart and build a positive brand image.

Sustainability report 2019:

Using environment-friendly processes will have many benefits. How about you share those with your stakeholders? Videos are the best ways to sum up complex reports within a matter of minutes. In the above video, SABIC shares the highlights of its Sustainability Report. You can make boring statistical data interesting using infographics. And 2-D animation is the cherry on top which makes the infographics interactive. Add complementing icons and graphics and you have the recipe for a perfect video.

Going above and beyond expectations

The oil and energy sector has its own share of challenges to overcome. With the onset of the pandemic, the challenges surely didn’t vanish. Your company will have overcome some unique problems with out of the box ideas. Create videos addressing your challenges and the brilliant solutions used to solve them. If you have performed some different activities, or have a unique offering for other people, share that online as well.

Moreover, your stakeholders and future clients would be interested in your response to the challenges brought about by the pandemic. So, if you have not posted videos covering these points, take inspiration from the following examples.

Smart Helmet:

In their video, Maire Tecnimont showcases their situation and the genius idea which helped them continue the plant processes. Advertise your strengths through videos. This video speaks volumes about Tecnimont’s dedication to delivering projects within the deadline. Such videos will take you a long way in gaining the favour of potential clients as they know how you conceived a quick solution and that you are a reliable partner.

Workshop from home series:

Total India posted a video series to help car owners take proper care of their beloved 4-wheelers. By using heavy beats and crafty camera work, their instructional video is far from boring. They recognized the audience’s need for DIY solutions given the pandemic and addressed it in an engaging way. It is all about identifying the need of your audience—in this case, it was DIY solutions for car maintenance—and addressing it in an engaging way. Remember this when you are planning a dynamic video for your company.

Supplying Sanitizer:

Community service videos are commonplace but very necessary and effective. Companies have a responsibility towards the masses at large. So, at such times don’t forget them. If your company has carried out any community service activities during the pandemic, use videos to put them out in the world. It is both inspiring and will show your audience that you care. In the following video, Exxon Mobil talks about their contribution to the frontline workers.

So now, think of your impact as a company, your approach towards sustainability and response to the pandemic while planning videos in the future. Hopefully, these examples have sprouted some fresh ideas in your mind.

Once you are ready with an idea and want to transform it to frames on the screen, reach out to us by clicking here. Doesn’t matter if it’s half-baked or just vague, we are here to give shape to your ideas.