Top 10 product videos which made millennials a fan of these food brands

Today, if you need a place in the heart of millennials, you must first earn a spot in the trending section of their socials. FMCG and food and beverage (F&B) industries have seen a growing consumption during the past few years. Many new brands have stepped into the market with new and innovative products. And yet, the signature brands have been able to secure a sustainable consumer base. Why? Because they’ve  manoeuvred their product videos with excellent marketing strategies and video campaigns. They’ve found the sweet spot of millennials and have shown up at the right place and right time. 

In this digital age, the product videos of your food brand are the key factor to exist in the market. 93% of marketers say that it’s an important part of their digital marketing strategy. With every brand making a video for their products, yours should also stand out like the big brands. Only then you’d find a spot in the trending sections.

So, how do you make showstopper short and biteable product videos?

Here’s the top 10 ways you can strategize your product’s video marketing content to hit the right spot. 

Amul 

Amul’s single origin dark chocolate collection has a range of chocolates with coffee beans from different parts of the world. On the occasion of World Chocolate Day, they repurposed their original chocolate TVC by interweaving visuals from stock footage of different parts of the world with the shots from the TVC. 

By using eye-catching product shots which hook the viewers till the end of the video, the video ends with a strong CTA – Explore the world, bite by bite. Thereby inviting them to give their taste buds a world tour with Single Origin Chocolate.  

Maggi 

The use of Stop-motion animation is popular in short-form videos/ social media marketing campaigns to keep the young audiences engaged. In this video, Maggi has creatively showcased the healthy ingredients and subconsciously tapped into the health-conscious behaviour of consumers.

Moreover, with the use of uplifting colours like yellow and pink in its packaging and video design elements, the brand is trying to trigger a feeling of optimism and ‘youthfulness’ in its young target audience. So, a nutritious vibe and engaging video treatment help to establish a better trust of the audience in the product.

LAY’S 

A product video should always depict the essence of the product. 

Joey Fatone says – “If you combine good flavours, food turns into an orchestra.” 

If you combine cinematic visuals of ingredients, the video turns into a delicious rendezvous.

Brands sometimes use creative ingredient shoot to give a peek into a new flavour. The combination of  high speed camera movements, extreme product closeups, swift transitions make for a delicious rendezvous for the new flavour. All thanks to the cinematography which hooked the viewers and created a snacking wanderlust.

Knorr 

To create eye-catching content, speed ramping is an excellent tool. This video is a great example of speed ramping. Just to be on the same page, speed ramping is an editing technic used to create focus at a particular instant. 

The change in speed isolates the previous scene from the desired content, which was executed quite well in this product video. This Knorr pasta mix product video had multiple speed ramping moments, which is designed to show the steps of cooking and at the same time hooking the viewer with the delicious looking texture of the white sauce pasta. 

Ching’s 

Although the product in the previous example of Knorr instant mix and this product video Ching’s masala is similar, the video treatment is quite different.  

The aim was to make the viewer hungry. That’s it! In this video, multiple Chinese delicacies are prepared using Ching’s Masala in a home-kitchen set up to convince the viewer that they too can easily cook them at home. Picturing the steam rising from a dish or food dropping slowly into the pan is half the job done to make the viewer crave food. And the rest of the job is done with mouth-watering close-ups and table-top shots of the delicacies.

Britannia 

A little humour always grabs the attention of the viewers. That’s why it is one of the most popular advertising techniques. Britannia presented the pack of bread as a healthy and fit person because of the nutrition inside the product. 

The Comic elements kept the product in focus. The creative storytelling made of the new look of the packaging and the same nutrition inside kept it interesting. 

Kellogg’s 

The moment we think of morning, the first few visuals that come to our mind is the sun. By using the bright yellow heavenly looking background to resemble the morning sun’s light and soothing music makes a great combination. 

To define it as their new product, they kept the corn flakes and the new ingredients on two different sides, and then merged them into each other. The high-speed camera shots of ingredients dropping slowly is a mesmerizing and appetizing sight. 

The product video is in slow motion entirely with the soft music, which gives it a calm and fresh vibe just as your morning breakfast should make you feel. 

Yoga bar

Making a conceptually strong product video creates an effective subconscious effect. The target audience for this video is millennial moms who want to pack a nutritious lunch box for their kids. 

The stop-motion animation shows how the sleek Yoga Bar snugly fits with other veggies inside the lunchbox.  

So, although the treatment is modern, the brand wins in communicating the value it provides to its customers. 

Havmor 

The popular ice cream brand Havmor wanted to introduce a new ice cream flavour. This is another popular video marketing tactic used by food brands – the use of craveable video content to introduce new products. And to do so, this TVC has incorporated most of all the important visual elements that we have discussed – camera movement, speed ramping, music.  

Additionally, the ingredients like Gulkand (rose petals), saffron, raisins make the visual palette very vibrant. Perfectly representing rich Indian culture flavour of Havmor’s “Taj mahal” ice cream.

Rite Bite 

The snacking industry has undergone a sea change post-pandemic. With more people giving in to comfort eating, many brands joined the guilt-free snacking bandwagon. But the most distinguishable feature which stands out from the other videos is, when everyone is telling what’s in their product, Rite Bite said what’s not (Junk food!!!).

RiteBite creatively used the Independence Day Campaign to establish that its range of Max Protein snacks is free from junk. The video treatment is a mix of stop motion animation with motion graphics. 

Short form videos are key elements of any digital marketing strategy these days. Not just for the traditional advertising on a television, you need these bite-sized videos for all forms of social media as well. Which is why a product video can play a huge role in the making of a food brand. 

Just like ready-to-eat foods, you can now get ready-to-post product videos too. For your ecommerce product video marketing, reach out to us.