Top 10 Advantages of Corporate Video Production
Videos can help increase brand awareness, promote products or services, and even educate customers on what your business is all about. When it comes to corporate video production, there are many advantages that companies can take advantage of. This blog post will discuss ten advantages of corporate video production and how videos can benefit your business!
1. Increase brand awareness
A corporate video is a great way to introduce your company to potential customers. By featuring your brand in a video, you can reach a wider audience and create a more lasting impression than other marketing materials such as print ads or banner ads. Top of Mind Awareness (TOMA) is critical for branding, and nothing can beat a well-executed corporate video when it comes to increasing TOMA.
In fact, according to studies, people are 64% more likely to remember a brand that they’ve seen in a video than one they’ve only read about. So if you’re looking to increase brand awareness, corporate video production is the way to go!
2. Promote products or services
A corporate video is a great way to promote your products or services. It can help you showcase your business professionally. Corporate videos can be used to introduce new products or services or to promote special deals and promotions.
3. Builds Trust
When it comes to making a purchase, customers often look for third-party validation in customer reviews or testimonials. A corporate video can help build trust with potential customers by featuring real people talking about how your products or services have helped them.
4. Educate customers on what your business is all about
Many customers are interested in learning more about a company before doing business with them. A corporate video is a great way to educate customers on what your business is all about. You can use a corporate video to introduce your team, explain what you do, or showcase customer testimonials.
5. Show off your company’s culture and values
One of the benefits of corporate video production is that it allows you to show off your company’s culture and values. By featuring your team in a video, you can give potential customers a behind-the-scenes look at what it’s like to work at your company. You can also use videos to share your company’s mission and vision.
6. Help with customer service
Video assists in customer service. For example, if a customer has a question or complaint, you can direct them to a video to help answer their question or resolve their issue. Videos can be used to provide training and support to customers. By responding to questions through a how-to video, customers can get an answer to their questions quickly and easily and move down the sales funnel.
7. Explain complex concepts more effectively than text or images alone.
Many customers are visual learners, and they learn best by seeing things explained in a video. If you have a complex product or service that you want to explain, a corporate video is a perfect way to do it. Videos can help simplify complex concepts and make them more accessible for customers to understand.
8. Keep stakeholders updated on company news.
Stakeholders such as employees, customers, and investors are interested in keeping up with what’s going on at a company. A corporate video is a great way to keep them updated on company news. You can use videos to announce new products or services, share updates about your company’s progress, or highlight recent achievements.
9. Better SEO Ranking
Videos can also help improve your company’s SEO ranking. Customers looking for information about your company or products will be more likely to find your videos. By including relevant keywords in your video titles and descriptions, you can make it easier for customers to find your videos online.
10. Recycle Video For Social Media
Once a corporate video is created, it can be reused in many different ways. You can post it on your company website, share it on social media, or use it in other marketing materials. By recycling or repurposing your corporate videos, you can reach a wider audience and continue to promote your business long after the corporate video production. This repurposed video can be customized as per different platforms resolution and formats.
Corporate video production can help you achieve several business objectives, from increasing brand awareness to driving leads and sales. If you’re not already taking advantage of videos as part of your marketing mix, it’s time to consider making them a central part of your strategy. At Dreamfoot, we can help you create powerful corporate videos that deliver results. Contact us today to learn more about our services and how we can help you take your business to the next level with engaging, informative videos. Thanks for reading!
