How to Use Video Marketing to Build Trust and Win Clients in Financial Consulting
Since the pandemic, more and more people in India are turning to videos for useful and authentic content in their quest to learn something or make a decision. There is heightened interest in videos on finance topics.
There is a 2X increase in the viewership of finance videos on YouTube.
Courtesy: Google
(According to a Google survey of Indian consumers in 2020)
We all had been relying on traditional channels for gaining knowledge of investing, but the pandemic gave rise to the finfluencers.
These are the people who give information on an array of financial topics in easily digestible form. Because of the simplicity of content and use of regional language, they are able to influence the masses.
Finfleuncers like Sharan Hegde, Rachana Ranade, Pranjal Kamra, Aashna Tolkar and Mukul Malik command a following running into millions. Millions are flocking to gain financial knowledge through their online content!
Have you ever wondered how and when these finance gurus built their online audience? Here is the answer – VIDEO MARKETING!
And it’s not just that video marketing helped them build a fan following but they have been able to capitalize on their video content to build multiple income streams of income via selling their courses, financial services, collaborations and brand partnerships.
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers and reach your audience with a new medium.
Video marketing has immensely helped all these people to turn into finance influencers and stars amongst online as well as offline audiences. Every person has used one or the other medium including Instagram and YouTube to promote themselves through video marketing. They help people manage their finances through explanatory videos, short reels, and long videos and create videos online.
Lessons from 4 Top Indian Financial Influencers
Here we have a list of the top Indian finance influencers who create videos that give their audience updated information and genuine advice on finance that is absolutely helpful for beginners as well as experts. And by sharing their knowledge via the power of video, these Indian Financial Gurus used the power of video to establish themselves as an expert in their domain.
1. Finance with Sharan
Who does not like having fun along with learning something productive and important regarding finances? I’m sure all of us love it and Sharan Hegde is the right influencer who has content packed with knowledge and light humour along with daily life incidents related to finance and how to manage them on your own. He produces content related to credit cards, home loans, insurance, crypto, NFT and many more tips and tricks to save money online solely through video marketing! He has his own page on Instagram and produces short videos which we call reels. He was a former consultant who worked on strategy projects with banks and NBFCs.
During the pandemic, he ventured into content creation to share his financial knowledge and with help of video marketing he has scaled and reached a huge amount of audience and clients too.
His YouTube channel Finance with Sharan, and his Instagram reels which include cosplay where he mimics his younger or older avatar, he is very popular among millennials because of the fun quotient.
Today, he has launched his own app called Freedom Cult and earns through brand collaborations and affiliate partnerships to promote financial products.
2. CA Rachana Ranade
Rachana Ranade is a Pune-based teacher, entrepreneur, chartered accountant, and YouTuber who has more than 10 years of experience in the field of auditing. She has a YouTube channel ‘CA Rachana Phadke Ranade’ where she posts videos about the latest trends in the stock market, finance, how to save money, etc. YouTube and video marketing have helped this normal lady to transform and become a Finance Guru of YouTube and later scale up to that level of popularity and fame where she was awarded and invited to be the honourable speaker at channel CNBC 18 to share her knowledge on the topic – *Art of Investing*.
Rachana Ranade uses her speaking skills with a good amount of humour, and relatable examples to present herself more clearly to the audience. As her aim is to build financial discipline in the masses by simplifying topics related to the stock market and financial concepts, she uses creative animated motion graphics to depict the topics in an engaging and fun manner and can hook the audience to her concepts and long videos.
A professor turned content creator has been able to leverage the power of video to open up multiple avenues for recognition and profits like never before. Today, she has not just built a strong brand that rakes revenues worth crores from YouTube channel alone but has come up with multiple revenue streams from content creation. She has paid courses for different levels of audiences from beginner to advance on her website and has also launched pro memberships of her YouTube content. Apart from this, the rise of the influencer movement post-pandemic has led to passive income streams like paid revenue-sharing content partnerships with other fin-tech brands like Zerodha and Upstox.
3. Pranjal Kamra
Pranjal Kamra is a perfect example for this article! He is one of the top financial experts in India. He started his YouTube content creation journey in 2017 with zero video recording essentials and today he has established himself as a financial advising expert and started his fintech company called Finology (Finology Ventures Pvt. Ltd) which is a legal and financial Consulting firm. He has also authored two business books related to finance and the stock market and the most surprising thing is this shy kid in school has now turned into one of the top financial experts. Only through the creative use of video content and video marketing, he shared his knowledge with the world through YouTube videos & Instagram reels to help people listen, grasp and understand things easily with the help of visuals and carved his special place in the audience’s mind as a finfluencer. (a commonly used term for a financial influencer)
He is a perfect example of being a content creator doesn’t just mean getting fame and a fan following but can transform into a powerful tool to help you bring your business vision to life. The online canvas is huge, using the power of video can help you reach a larger audience than you imagine and in turn scale your business to levels you can’t imagine. Both in terms of the number of full-time clients and the revenue you aim for.
4. The Asset Yogi – Mukul Malik
Mukul Malik is known by his channel THE ASSET YOGI! He is a popular Youtuber and Instagram Star. He is known for his amazing financial videos on YouTube. Video marketing has helped this MBA in finance guy to be the star influencer of this era for the young generation and the old as well who want to learn about managing finances, stocks, investments, and overall hacks to save money! He has reached 3.15 + million subscribers purely through video marketing and creativity! Reels, videos, and YouTube shots have helped him gain a lot of audiences and potential clients making him a social media star with a net worth of more than 1 million!
All these professionals turned social media stars and influencers are a perfect example of how using the power of videos for sharing your knowledge, no matter what your niche or domain, can help you generate a great flow of income from your main active income stream but also open avenues for passive income generation. Who knows, if you’re your video content impresses your target market enough, you might as well switch content creation to your full-time occupation.
The possibilities for growing your business with the power of video production and marketing are endless. If you too are in financial services or advisory services, you can use the power of video to establish yourself as an expert in your domain.
Or if you are an entrepreneur, coach, consultant, trainer looking to grow your business with video marketing or anyone who aspires to be a content creator, we can help you as an extended arm for video production or video post-production (video editing, animation, spicing up videos with Video Pattern Interrupts, adding relevant stock footage clips). So, feel free to contact Dreamfoot.
Sources:
https://www.businesstoday.in/interactive/immersive/rise-of-the-finfluencers/
