Since the pandemic, more and more people in India are turning to videos for useful and authentic content in their quest to learn something or make a decision. There is heightened interest in videos on finance topics. There is a 2X increase in the viewership of finance videos on YouTube. Courtesy: Google (According to a…
Introduction YouTube is the second most popular website in the world, and it’s no secret that video content performs best on the platform. In fact, according to youtube, more than 2 billion people use YouTube – that’s one-third of all internet users.! So what type of video content should you be creating for your business? …
There was a time when advertisements were restricted by the 20-second barrier. May it be Radio or Television, brands had limited time to create an impression. And so, promoting their product from the word go was the usual norm. Times have changed though. This is the age of the internet. The mobile revolution has led…
Where do you think people usually watch your video? When they’re at home, relaxing on a couch, and no one else around to disturb them? No, of course not. Because of the advent of mobile phones, people today can watch your video anywhere and at any time they like. It may be when they’re at…
34% of India’s population is made up of millennials. This is a generation which lives and breathes on social media. And at a time when all major social media platforms are heavily inclined towards videos, you just cannot ignore the power of video. From video ad films to vlogs and reels, this is the medium…
How often have we heard this phrase? A lot, right? And no matter how much we ask people not to judge a book by its cover, we’ve all been guilty of doing it. Wondering why we’re discussing first impressions today? Because, in this digital era, your website is the face of your business. And the…
In the age of super-short attention span, it’s essential to capture your user’s attention in those first few seconds. Take more than that and they are going to move to someone else. And when we talk of grabbing attention, what better than a video, right? It has become a common practice for companies to narrate…