How a powerful corporate video helped XL Plastics amplify footfalls of potential customers at their expo booth
Overview
XL Plastics is an industry leader renowned for producing plastic bags and sustainable pouch-making machines that consistently deliver high performance.
Over the span of their impressive 40+ years in business, they have successfully supplied and delivered more than 5000 cutting-edge machines to clients across the globe.
Being a company with global reach, they actively participate in exhibitions and expos worldwide, showcasing their machinery and innovative solutions. These industry events provide a platform for XL Plastic to connect with potential customers, industry professionals, and global partners.
XL Plastics desired a corporate video to showcase at their upcoming exhibition with Plastic India and also intended to share the video on their social media platforms like YouTube and LinkedIn.
OUR STRATEGY
- The primary goal of this corporate video was to not only highlight their heritage and story but also their ongoing commitment to achieving and maintaining excellence within their field.
- We planned to take shots that portrays their brand essence as a family-owned company and conveys the founders’ personal commitment.
- Throughout the production process, our team collaborated with the management to make sure that the script accurately portrays the company’s values and objectives.
- Finally, on the day of shooting, our competent crew – the director, cinematographer, drone operator, and light assistants ensured that the entire shoot went smoothly.
- Post the shoot, our team worked diligently on editing the footage to bring the vision to life.
The Results
When the video was released and showcased at XL Plastic’s booth at the Plast India expo 2022, adorned with its state-of-the-art machinery, it helped amplify the footfall of potential customers. Following the exhibition, the video was uploaded on their social channels and YouTube and is serving as a great Top-of-the-funnel content in their sales funnel to increase the interest of prospective buyers in their plastic film converting machinery.
The Impact
Overall, the combination of an impressive product lineup and a well-executed video marketing strategy proved to be a winning formula for XL Plastic. The video not only showcased their proficiency but also gave them a competitive advantage, further solidifying their position as a leader in the industry.
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