How we helped a digital marketing agency crush all competition and bag wins at many awards.
THE BRIEF
Whirlwind, a digital marketing agency wanted to submit four campaigns to some of the most prestigious digital marketing awards. Including videos in the submission would help make the entries more compelling. They wanted case study videos that condensed every important detail regarding the campaigns in short 3-minute videos.
OUR STRATEGY
The campaigns they were submitting were complex. It was important to show the strategy behind their approach. Their campaigns were backed by strong research and vital statistics. The videos needed to reflect that. So, to focus on the creative visualisation of data. For each video, a different visual treatment – use of stock footage with creative typography or use of motion graphics was chosen to give justice to the campaign – search marketing, display ads, Performance marketing
THE RESULT
The succinct case study videos helped Whirlwind relay important details of the campaign in a visually engaging manner
THE IMPACT
Whirlwind’s online marketing genius and Dreamfoot’s video storytelling genius translated into a strong partnership that helped Whirlwind stand out from the competition and win several awards starting from 2020 till 2021- Digital Crest Awards (CIDCA), ET Digiplus Awards, APAC Search Awards and MMA Smarties India.
CLIENT’S REACTION
“We have no doubt that the videos made by Dreamfoot played a crucial role in helping us win multiple awards both at a national and international level.”
Saumil Patel, Founder, Whirlwind
