Video Production Company: How to Find the Right One for Your Business
Entering the world of videos, video marketing, and social media can be confusing. There are many terms, vocabulary, and intangible artists to navigate before you even think about conversation execution. But where do you start if you’re getting your toes wet? There is a lot of ground to cover in this blog, so let me break it down for you: here’s how to find the best video production company for your business when you don’t know anything about them!
First step: Identify Your Needs
It may seem like an easy task, but it’s trickier than it looks.
- What do you want your video to achieve?
- Is there a specific message you want to get across?
- Do you need someone to create a commercial or an explainer video?
- What is your budget?
- Who is your target audience?
- What are the business objectives?
Make a Video Content Brief With Precise Goals & Budget
Make a video content brief and content strategy with precise goals and budget. It will help you narrow down what types of videos would be the best for your business. You don’t want to spend time and money on a video that won’t achieve what you want.
Identifying what you need will also help you narrow down corporate video production companies’ choices. It will help you find a company specializing in the content and messaging you need to be delivered.
If you don’t have a clear concept in mind, coming up with a content brief may be challenging. If that’s the case, then you can start by looking at your competitors and examining the kind of videos they have. Once you figure out what type of video you need, it’s easier to find the right production company.
Second step: Do your research, View Portfolio & Testimonials
There are a few different ways to go about this
Create a list of companies to approach and do your due diligence on each one. Next, you need to look up video production companies and read reviews. It is an essential step because you want to make sure you’re working with a reputable video production and marketing agency. You also want to make sure the company is a good fit for your price range.
Reading Reviews & Testimonials
Google, LinkedIn, and even reading reviews on sites like Clutch can be helpful. Getting a sense of what a company can do via testimonials from happy previous clients is a great way. On the other hand, bad reviews can be helpful too. They give you insight into what not to expect from a company.
Viewing Their Work / Portfolio
A quick online search will show you their portfolio. Please take note of the quality and quantity of work they produce. Video Production Companies with more experience tend to deliver better quality work and quality videos. Lack of knowledge could mean lower quality work.
Third step: Narrow down Your Choices
List Video Companies That Align With Your Goal & Objectives
After you’ve researched video production vendors, it’s time to start narrowing down your choices. First, please make a list of your top three or four favorite production companies and then do more research on them.
Viewing the portfolio of these video production companies can help you make a decision.
- Are their video projects creative and on-brand?
- Do they have a style that you like?
- Do they have clients comparable in size to yours?
- What is the production quality?
It is an excellent opportunity to see if its aesthetic aligns with what you require. However, it’s essential to remember that the right production company for your business may not be the right company for someone else’s business.
Fourth step: Reach Out & Start A Conversation
Before you reach out to a potential corporate video production company in your list, it’s crucial to prepare a list of questions that you want to be answered. It will help you figure out if the video companies are a good fit for your needs. You can start by sending a simple email or even giving them a call. You can use it to ask questions and feel for the company.
Prepare A List of Questions
Some things to ask include:
- What are the video specialization skills?
- Do you have experience working with businesses of my size?
- What is their typical video production process?
- What is your entire process for a finished video, right from the video editing process to delivery?
- How do they plan on translating your vision into a video?
- What kind of production crew will be working on your project?
- Do they have a professional scriptwriter?
- Will you have a chance to review and approve drafts along the way?
- What will be the video production cost?
- How will the project management be handled?
- Clarify the timeline for the project deliverable
Get Quotes for Your Project
After you’ve talked to all the potential video production companies and gotten some quotes, it’s time to make a decision. Do you want someone who has a lot of experience or someone more affordable? Then, it’s up to you!
Fifth Step: Finalizing the Details
Finalize Strategy , Timeline & Deliverable
Once you’ve decided on a video production company, it’s time to finalize the video marketing strategy. It includes the script, what type of video you want, and the deadline. Make sure to communicate with the company often to avoid surprises down the road. Storyboard and shot lists are also helpful tools to ensure everyone is on the same page.
Finding the right video production company for marketing videos can be daunting, but following these steps will make it a little easier. However, keep in mind that the process takes time, and you should never rush into making a decision.
Affordable Video Production Services
We hope this article has given you some tips on what to look for and how to find the right video production company for your business. If you’re ready to take the next step and create a fantastic video for your brand, contact us today. We offer affordable video production services to help you reach your target audience and achieve your marketing goals.
