Spice up Videos & Hook your audience with Video Pattern Interrupts

Do you ever get bored of watching the same thing over and over again? So does your audience. That’s why it’s important to use pattern interrupts in your videos. It’s important to understand what a pattern interrupt is before we go any further. 

In this blog, we will learn about what are video pattern interrupts, how they can be used to spice up videos and hook the audience and effective ways for using them. 

What is ‘Pattern Interrupts’

This is a commonly used term to depict change in pattern. In sales calls, for example, a break from conditioned responses is a pattern interrupts. Which means saying something which changes the dynamics of the conversation or which the person on the other end. It makes the other person say ‘let me hold on for a minute or second’. So, it gives the sales person a window to grab the attention for a little longer. 

What is ‘Video Pattern Interrupts’

Video Pattern interrupts, also known as “surprise moments,” are any techniques used in video production to break up monotony and keep the audience engaged. These could be a sudden change in background music, unexpected close-up shots, or even a comedic interlude. By interrupting the pattern of a scene or sequence, you can grab the audience’s attention and maintain their interest.  

How do you use them in your videos?

Mix up Shots:

There are many different ways to incorporate pattern interrupts into your videos. One way is to mix up the shots being used, such as going from wide shots to close-up shots or adding in unique angles. ​​

Change The Pace of Video

Another option is to change the pace of the video by adding in quick cuts or slower motion. This adds visual interest and keeps the audience on their toes.

Use B-roll or Stock footage

B-roll is alternative footage that is intercut with the A roll or primary footage. This supplemental footage should be relevant to the subject of the discussion (if it’s an interview or talking head) or the voiceover. 

Incorporate unexpected elements

Incorporating unexpected elements, such as a sudden prop or character, can also be an effective pattern interrupt. Just make sure it fits with your overall concept and storyline. 

Use music

Incorporating different types of music or changing the background music can also be a successful pattern interrupt. Just make sure it complements the emotions and tone of the scene.

Reasons To Use Video Pattern Interruptions

1. Keep your audience engaged: As mentioned before, using pattern interrupts can prevent monotony and keep the audience’s attention. 

2. Create a unique video: Incorporating pattern interrupts can make your video stand out from others and add an element of surprise for the audience.

3. Help convey emotions or ideas: Pattern interrupts can also be used to enhance the emotion or message in a scene, making it more impactful for the audience.

4. Increase retention: Pattern interrupts have been shown to increase retention and understanding of information being presented in a video.

Overall, incorporating pattern interrupts in your videos can elevate the production value and keep your audience engaged. Keep in mind that pattern interrupts shouldn’t feel forced or random. They should fit in with the overall flow and concept of your video. When used effectively, pattern interrupts can enhance the overall viewing experience for your audience. 

Frequently Asked Questions About Video Pattern Interrupts

1. Can pattern interrupts be used in all types of videos?

Pattern interrupts can be used in any type of video, from advertisements to vlogs to documentaries. As long as it fits with the concept and flow of the video, it can be an effective tool for maintaining audience engagement.

2. Does every scene need a pattern interrupt?

No, not every scene needs to have a pattern interrupt. In fact, it’s important to sprinkle the pattern interrupts based on the flow of the script and discussion and also have moments without them in order to create contrast and keep the audience engaged.

3. How do I know if my pattern interrupt is effective?

One way to gauge the effectiveness of your pattern interrupt is to test it out with a focus group or get feedback from colleagues and friends. You can also analyze data such as audience retention and engagement on your video platform. Ultimately, trust your instincts and use your creativity to determine if the pattern interrupt enhances the overall viewing experience for your audience.

4. Can too many pattern interrupts be a bad thing?

Like with anything, too much of a good thing can be detrimental. It’s important to use pattern interrupts strategically and not overload the video with them. This can create confusion and take away from the overall flow and concept of the video. It’s all about finding a balance and using them in a way that enhances the viewing experience.

Corporate Video Production and Video Pattern Interrupts

In the corporate world, videos are frequently used for presentations, training, interviews, and more. Pattern interrupts can be used in these types of videos. However, it’s important to consider the specific goals and target audience before implementing pattern interrupts. For example, a training video for a new software may benefit from pattern interrupts to show glimpses of the use cases or the hands on experience of people using the software in different scenarios but a serious interview with a CEO may only use B-rolls shots of the CEO interacting with some senior executives or aspirational angle which depicts the leadership style but not some random footage of a day in the CEO’s life.  

eCommerce Product Videos and Video Pattern Interrupts

In the world of eCommerce, videos are frequently used for product demonstrations and promotions. Since most of these videos are viewed on social media channels, where users have this generally behaviour pattern of swiping away at their feed at incredible pace, incorporating pattern interrupts in these types of videos is very crucial. For example, a pattern interrupt could be adding a scene with customer testimonials or incorporating humor into a demonstration. However, it’s important to consider the specific product and target audience before implementing pattern interrupts. For example, a serious, high-end product may not benefit from adding humor, but a more light-hearted product could potentially utilize it effectively. 

At Dreamfoot Video Production, we understand that using elements like a good thumbnail and a strong & engaging opening are crucial to the success of video on the Internet. So, is using pattern interrupts in video post-production. We can help you create videos that are engaging and keep your audience engaged from start to finish.  

Our team of experts take care of spicing up your videos with pattern interrupts at the post-production stage based on specific goals and target audience of the video. We can help you add variety and surprise moments that will keep your viewers hooked until the end. Contact us today to learn more about our services and how we can help you create a video that stands out from the competition.