Hero Hub Hygiene Video Framework
A close look at the Hero Hub Hygiene Video Framework for content creation
Creating content consistently has been the key to success as demonstrated by successful brands on YouTube. Doing things correctly in small measures helps to maintain a steady flow of likes and shares than trying to hit the bull’s eye with some viral content occasionally.
The strategy of ‘staying on always’ pays rich dividends for Brands in generating earned viewership and growing communities on YouTube. The strategy goes by the name Hero, Hub, Hygiene model, and marketers should be well conversant with it for tasting success in their video marketing campaigns. The strategy focuses on taking a holistic approach to publishing video content with an emphasis on maintaining consistency.
The Hero, Hub, Hygiene model also known as 3H framework allows brands a widened space for campaign creation and viral content by stressing the need to create a series of content. Successful YouTubers have been using the strategy since the early days of the video streaming platform.
The Hero, Hub, Hygiene model explained
To make proper use of the Hero, Hub, Hygiene (HHH) model it is necessary to understand what the model means. All the terms used in describing the model define specific types of content.
Hero content:
Purpose:
Create Mass Awareness. Happens 1-2 times a year
Big-ticket videos uploaded for creating mass awareness belong to the category of Hero content and include content created for special occasions like product launches. Typically, the necessity of creating such content happens 1-2 times a year. Hero content captures only the big moments or tent-pole events.
Examples can be a product launch, a trailer for the next big Hollywood blockbuster.
Hub content:
Hub:
Purpose: Community Engagement. Content uploaded weekly / bi-weekly.
Videos that can’t be categorized as Hero but still hold a considerable value for the brand and its audience belong to this category. Hub content is longer-form videos, typically uploaded weekly or bi-weekly, focusing on specific themes related to the brand’s niche. It forms the core of the brand’s YouTube presence and helps to create a steady flow of viewers.
Examples can be weekly tutorials, Q&A sessions, or vlogs discussing industry news or updates.
Hygiene content:
Hygiene:
Increase visibility. Nurturing and Growing Community. Daily content.
The most regular and frequent content falls under this category. Hygiene content helps in increasing visibility on the platform by publishing daily or weekly videos focusing on specific keywords, optimizing for search engines, driving traffic to the channel. Examples can be daily tips, challenges, or reactions.
An effective HHH strategy combines all three types of content to create a balanced YouTube presence.
Why use the HHH framework?
Using this strategy allows brands to have a well-planned approach to publishing content while also giving room for spontaneity and creativity. The HHH framework helps in maintaining consistency, an important factor in building a successful online presence, as well as adding a sense of structure to content creation. In addition, the framework also emphasizes on delivering value to the target audience by focusing on specific themes and keywords in Hub and Hygiene content. This helps in building a strong community of viewers who are engaged with the brand’s content.
Example of Hero Hub Hygiene Framework
A beauty brand focusing on skincare can have a Hero content video focused on launching their latest product.
The Hub content can consist of weekly tutorials or Q&A sessions discussing skincare tips and routines.
Hygiene content can include daily skincare challenges, reactions to popular skincare products, and hauls of newly purchased skincare items.
Another example of 3H framework can be a fashion brand launching a new collection for the season as the Hero content. The Hub content can consist of makeup tutorials using products from the collection, styling tips and outfit inspiration, Q&A sessions with influencers or celebrities wearing the collection. Hygiene content can include daily or weekly hauls featuring newly purchased items from the collection, try-on hauls, fashion trends and outfit ideas.
Frequently Asked Questions about Hero Hub Hygiene Framework
1. Can a video fall under more than one category?
Yes, it is possible for a video to fall under multiple categories depending on the content and its purpose. For example, a tutorial featuring the brand’s latest product launch can be considered both Hub and Hero content.
2. Is it necessary to have all three types of content in the HHH framework?
No, it is not necessary to have all three types of content. The HHH framework is a guide and can be adapted according to the brand’s goals and resources. It is important to prioritize creating content that adds value to the audience and aligns with the brand’s message.
3. Can the HHH framework be used for other social media platforms?
Yes, the HHH framework can be adapted and applied to other social media platforms such as Instagram or TikTok. The key is to focus on creating a balance of content that offers value to the audience while also promoting the brand. This can include a mix of promotional posts, tutorials, Q&A sessions, and daily or weekly challenges related to the brand’s niche.
How Video Production Agencies Can Help with 3H framework
Working with a video production agency can help in creating high-quality content for the HHH framework. They can assist in planning and strategizing to determine the best approach, as well as provide guidance on technical elements such as lighting, filming, and editing. Video production agencies also have access to a network of resources and professionals such as videographers, editors, and actors that can elevate the content and make it more visually appealing.
This can ultimately help in driving engagement and building a strong online presence for the brand. Overall, working with a video production agency can greatly benefit a brand’s HHH strategy and help in achieving their goals on YouTube.
