Different Styles of Explainer Videos and When to Use Them

Different Styles of Explainer Videos and When to Use Them

Explainer videos are fantastic ways to engage your audience, educate them about your product or service, and build trust. With so many different styles of explainer videos out there, how do you know which one is right for your business? This blog post will look at a few of the most popular types of explainer videos.

Typography Explainer Videos

Like animated explainer videos, typography videos are also versatile and can be used to communicate just about any type of message. However, they tend to be a bit more serious in tone than their animated counterparts. That’s not to say that you can’t add a touch of humor to your typography video—you certainly can!—but overall, this style is better suited for more serious topics. Typography videos are also great for businesses that want to convey a lot of information in a short amount of time. Here are a few examples: 

2D Animated Explainer Videos

2D animated explainer videos are some of the most popular types of explainer videos on the market today. They use 2 dimensional illustrated characters to represent the customer’s journey with your brand – how their life was before, what problems they were facing and how your brand solved their problems and made their life easy. 

They are often less expensive to produce than 3D videos and can be just as effective in delivering your message. If you’re looking for a high-quality, engaging video that won’t break the bank, a 2D video might be right for you.

3D Animated Explainer Videos

3D animated explainer videos are created using three-dimensional graphics, which can give them a more realistic look than 2D videos. They can bring in a new dimension to the visual appeal of your video because the illusion of 3 dimensional space, makes the audience feel they are part of this imaginary world and make them immerse in the storytelling experience. They are best for explaining complex concepts, showing off products features and use cases or hyperreal worlds which teleport the audience. 

They are often more expensive to produce than 2D videos but can also be more impactful. If you’re looking for a video that grabs attention and makes a lasting impression, a 3D video might be suitable for you. 

Whiteboard Explainer Videos

Whiteboard explainer videos utilize drawings on a whiteboard or similar surface to convey information and present a concept in an easy-to-follow, visually appealing manner. These videos are often used for complex ideas that benefit from illustrations, such as technical products or processes, educational content, and statistics. Whiteboard explainer videos have become popular due to their simplicity and ability to capture attention through engaging animations. However, they may not be the best choice for more personal or emotional subjects. When used appropriately, whiteboard explainer videos can be a powerful tool for explaining and promoting a concept or product entertainingly and memorably.

Motion Graphics Explainer Video

When considering which style of explainer video to use for your company, one option is motion graphics. This type of video uses animated shapes, icons and basic illustrations or graphics to engage viewers and explain a product or concept in a visually appealing way. It can also be easily updated with new information or changes, making it an excellent choice for launching a new product or feature. However, motion graphics videos do not include complex character movements so they are not the best option for a storytelling experience involving a character and they may not be the best option for a highly technical subject, as they rely on simplicity and may not effectively convey complex information. Overall, motion graphics explainer videos are a fun and creative way to introduce viewers to your brand or educate them about a new offering. Just be sure to consider the material you are presenting before settling on this video style.

Infographic Explainer Videos

Infographic explainer videos utilize visuals and animation to convey statistics and data-driven ideas in a visually appealing way. These videos are best suited for breaking down complex topics or presenting research findings, as they allow for the communication of large quantities of information in an engaging format. Infographic explainer videos can also be a great option for B2B companies looking to highlight their industry knowledge and expertise. At the same time, it’s important to note that these videos may not be the right fit for every type of message or audience – for instance, they may not effectively convey the emotion behind a personal story or consumer brand statement. When used appropriately, though, infographic explainer videos can help drive home key points and leave a lasting impression on viewers.

Screencast explainer video

A screencast explainer video is a perfect choice for businesses that rely on technology to deliver their services or products like Software as a service (SaaS) products or mobile applications.  This video style utilizes screen recording software to capture an on-screen demonstration, giving viewers a first-hand look at your product’s work. It’s especially useful when introducing a new app or website, as it allows you to provide step-by-step instructions and highlight key features. Additionally, a screencast explainer video can be highly personalized by incorporating a voiceover narration from a member of your team or even offering viewers the option to follow along with their device. When it comes to explaining a tech-based solution, there’s no better option than a screencast explainer video.

Live-action explainer

A live-action explainer video uses a real-life actor or actress to explain your product or concept in a relatable and engaging way. This video style may be the best option if you need to convey an emotional message or connect with viewers on a more personal level. Plus, live-action videos are highly customizable and can take on many forms, from interviews to customer testimonials to explainer videos featuring a product or service. However, the use of live-action footage may not be the best option for all products or services, especially those that could feel cold or impersonal when presented in this way. If you’re considering a live-action explainer video, make sure that it’s a good fit for your product or service and the audience you are trying to reach.

There you have it! A brief overview of some of the most popular types of explainer videos. So, which one is right for your business? The answer may depend on the specific message you’re trying to communicate, the tone you want to set, and the audience you’re trying to reach. 

Our video production agency has a team of professionals with more than 10 years of experience creating all sorts of explainer videos. We can help you get the right video made to deliver your message and achieve your desired results. Get in touch with us today to find out more.