Building a safety culture using video-based learning

Satyen Kumar (Sattu) finally arrived at his first day of work. He had worked various odd jobs to reach this point, and now he was about to start work at a construction site like his father. Sattu needed help understanding the Hindi presentation at the training session. He was relieved when the trainer finally switched to the local language. As the training continued, he listened attentively to the safety instructions and watched an animated video detailing various construction activities. The trainer’s use of the local language made Sattu and other workers feel more at ease and confident. This thoughtful approach by the enterprise ensured that everyone could fully understand and engage in the training, setting the stage for a successful start to their new journey.

The enterprise, known for its proactive approach to safety, ensured its safety trainers had access to a comprehensive library of training videos. Its reputation as a taskmaster and one of the safest workplaces resulted from its meticulous processes and protocols. These were a benchmark in the industry and widely followed by its peers, a testament to its commitment to safety.

The enterprises commitment to safety was underpinned by thorough research, which unearthed some compelling statistics:

● People remember 65% of the information when shown visuals and motion graphics. They
remember only 10% of the text they read. (source: Psychology Today)

● Visual aids like videos had proven to be highly effective in conveying complex processes,
intricate machinery details, high-risk procedures, risk assessments, hazard awareness, and
emergency responses. Research by the University of California, Irvine, demonstrated that
visual aids like videos improved the understanding of complex procedures by over 74%.

● Videos played a pivotal role in establishing open communication channels for
stakeholders. People started to feel confident and felt compelled to ask questions. An
independent study found that video-based safety training led to a substantial 55%
increase in communication (source: National Safety Council), underscoring the undeniable
impact of visual aids in fostering dialogue and comprehension.

● The provision of on-demand videos and easy accessibility had empowered employees to
undergo training at their own pace, facilitating a smoother acclimatization process to their
work environment. According to an extensive report by Bersin & Associates, utilization of
safety training resources increased by over 50% through easy access to video-based safety
training.

The organization fully understood the positive impact of video-based learning on its safety
culture. In addition to its practical advantages, videos also increased employee morale.
Employees eagerly anticipated training sessions and absorbed important information
energetically. As a result, they gained more confidence in their employer, leading to a significant decrease in employee turnover. They could determine the qualitative measure of the impact that videos had on the safety culture of the organization.

● The enterprise had made videos on:
● Recreating critical incidents and accidents common in the industry
● Important and complex Standard Operating Procedures (SOPs)
● Safety induction for new employees and visitors
● Safety Training videos on activities like:

o Working at heights
o Confined space entry and exit procedures
o Operating different types of scaffolds and scaffold management
o Loading and unloading material
o Rigging, lifting, and shifting safety
o Shuttering and elevation safety
o Safety while handling tools and tackles
o Safety during transit and transportation
o Office workplace safety

And many more…

Sattu fulfilled his dream of working at a construction site. Over time, he developed a particular affinity for safety and became proficient in becoming a safety officer. His determination and passion was fuelled by his unwavering commitment to safety. He built his career as a safety professional and continued serving his employer (contractor) for several projects. His deep safety experience earned him widespread acclaim and applause from industry stalwarts. Sattu’s story is a testament to the power of perseverance in learning and achieving one’s dreams.

His employers made sure that Sattu received all the necessary training, education, and skills to become a proficient safety officer. It was his abilities and skills that enabled them to secure larger contracts. By prioritizing safety, they achieved two important measures of growth: low employee turnover and high productivity due to zero incidents.

The company had succeeded in every aspect. By offering state-of-the-art safety tools, engaging training via 3d animated safety videos, and a secure work environment, it guaranteed that all parties operated safely and effectively. It consistently enhanced its reputation, elevated safety standards, and upheld the highest compliance benchmarks.  Contact us to create your safety videos today.