5 Creative Video Ideas: Boost Your Instagram Video Marketing

ALL it takes is one good product video to set the internet on fire! Kickass ideas and appealing online presence on platforms like Instagram does wonders to build, promote and get leads for your brand!

How do you do that? How do you make your brand stand out in the race? How do you create the best content and videos to represent yourself online?

If these questions make you think, you are at the right place. Keep reading 😉

Instagram is a box full of DTC brands, creativity, appealing visuals, videos, reels, number games and the lots of engagement that accompanies it! Nowadays more than words, visuals work better for the audience! That 90 second reel hooks the audience and says a lot in a way that a long caption cannot convey!

Among all the top ideas, we have filtered out the 5 best ways of how your F&B brand can stand out with kickass videos on Instagram.

1.Spice your brand’s presence up with different shooting styles

Brand : Tata Soulfull

Stop motion animation
Live product shoot

Tata Soulfull, is a perfect DTC brand that uses 2 main styles of videos to promote themselves all over the net! The Ragi bites, the fruit-nuts muesli and the masala oats are spiced up with great visuals, tempting graphics and stop motion animation that definitely guarantee great number of clients at your door!

2.Use visually stunning graphics

Brand : Snackible

Product animation
Live shoot
Stop motion

Visuals create a lot of impact and so does your video quality and content. The rich colours, the playful graphics, high resolution videos while making a product animation brings your food and its flavours to life. The vibe, the feeling of your reels and videos connects with the millennials and potential customers so make sure you don’t disappoint them!

Snackible has mastered the art of attracting customers through eye-catchy videos, live videos , quirky stop motion videos and with some cool product animation.

3.Use visually stunning graphics

Brand: Teatrunk

People love it when you be extra aesthetic about your business, your products, your hospitality, your workplace, the ambience, your ideas, your food recipes, your goals, your daily life, your schedules, your menus, your secret spices and overall, you as a F&B BRAND. Shooting high quality videos that show the amount of work, stress, dedication, fun and time you invest into your brand makes you appear more honest and connecting to the audience that in return garners views and engagement along with the love from the audience.

Teatrunk feed is full of eye catchy and dreamy reels that make you drool for their recipes, latte , coffees , cookies and lemonades!

Create a weekly video series with your hashtag

To make your brand recipes and everyday meals more visible and sorted for your audience – starting a hashtag series where every week you post videos of your secret tips of food or the secret prep for mojitos is a spot-on idea to make video marketing work!

For example: #fridayfoodie #tastytuesday #sweetsaturday, these not only help you sort your video content out under hashtags but also help you draft a good and systematic content calendar for your brand!

5.Crack the 3D code!

Brand : Biryani By Kilo

3 Dimensional videos
Stop motion animation
Live videos

3 Dimensional videos have always been the eye-catchy element for viewers online. The ‘three-dimensional’ part is important – it means the images look extremely lifelike. 3D animation is important because it allows businesses to communicate in a memorable and immersive way. This communication is often with customers, but it can also be internally between staff.

Communicating with 3D animation…

Creates more customer conversions
Wildly improves brand recall and recognition
Shines a more appealing light on previously ‘boring’ products
Saves businesses time, money and resources

To create smooth transitional videos, stop motion clips, real or animated reels is a tough task that requires good vision, great creativity and insightful yet engaging scripts but don’t worry, DREAMFOOT has got you covered!

Dreamfoot is your one stop destination to make you easily cross every hurdle you face while highlighting your brand through videos! We are a video production company that align your business goals with creative vision giving the audience a seamless, effective, engaging and spectacular experience through videos!