20 Unique Video Content Ideas for Youtube
Introduction
YouTube is the second most popular website in the world, and it’s no secret that video content performs best on the platform. In fact, according to youtube, more than 2 billion people use YouTube – that’s one-third of all internet users.! So what type of video content should you be creating for your business?
When it comes to video content, there are many different types that you can create. However, not all of them perform equally well on YouTube.
In this blog post, we will discuss the 20 types of video content that tend to perform the best on the platform. Keep in mind that these are not the only types of videos that work well on YouTube; however, they are a great place to start if you want to create content that is likely to get views and engagement.
1. Video Tutorials
Tutorial videos, sometimes known as “how-to” videos, are a popular and efficient way to impart knowledge to the masses.
Create tutorial videos to answer any burning concerns or address any pressing issues your target audience may face. Alternatively, you may make short product tutorials demonstrating your tool’s features.
2. Ask Me Anything (AMA) Videos
‘Ask me anything’ videos are a creative approach to interacting with your audience. They offer a new perspective and a new way of thinking as well.
3. Whiteboard Videos
Whiteboard videos are a type of explainer video that use whiteboards as their primary visual aid. They are typically animated, and often feature a narrator walking the viewer through a concept using handwriting, illustrations, and simple diagrams. Whiteboard videos are an effective way to explain complex ideas in a clear and concise manner. They can also be used to add an element of fun and whimsy to otherwise dry or dull topics. Because of their engaging and informative nature, whiteboard videos are becoming increasingly popular among businesses and organizations looking to communicate with their audience.
4. Listicle Videos
A listicle video is a type of online video that takes the form of a list. They are usually based around a theme, such as “top 5 ways to improve your productivity” or “10 interesting facts about cats”. The list format helps to make the information more digestible and easier to remember. People love listicles because they can relate to the content and feel like they can easily watch the video without investing too much time.
5. Product Reviews
Are you collaborating with key opinion leaders, vloggers, influencers to get feedback on your product? Involve them in creating a product review for your channel on YouTube.
These videos introduce social proof, subtly persuading viewers to purchase because people like them (or influential people they look up to) have nothing but wonderful things to say about the product. For example, if we promote one development and pay you anyways, you will speak well for us.
6. Educational Videos
Uploading videos like these on YouTube is a great way to earn the trust of your viewers by giving them something of value for nothing. Sixty-nine percent of people would rather watch a video than reading text to learn about a service or product. Lesson learned? Creating instructional videos about your product or relevant topics is an excellent strategy to win over viewers.
7. Challenge Videos.
Whether you’re a sole proprietor taking on a new venture or a medium-to-large company with a team of employees, these videos will help you connect with your audience personally. For example, BuzzFeed does that.
8. Unboxing Videos
Product unboxing videos are videos that show someone opening up a new product. They can be anything from a smartphone to a pair of shoes. The purpose of these videos is to give viewers an idea of what the product looks like and what it comes with. They can also be helpful for those who are considering purchasing the product, as they can see firsthand what they would be getting.
9. Behind the Scenes (BTS) Videos
Videos that reveal the behind-the-scenes action at your company are another great YouTube video concept.
These videos aid with hiring and onboarding new staff because they give them a glimpse into daily operations.
When creating BTS videos, you’re not restricted to just showing behind-the-scenes action involving your crew. You can instead focus on behind-the-scenes (BTS) content for a specific product or project, providing customers a glimpse of the effort that goes into your goods. For example, recently, Darlings BTS got a lot of views.
10. Explainer Videos
Explain explainer videos are short, animated videos that explain a company’s product or service. They are typically used to introduce a new company or explain a complex concept in a simple and engaging way. Explainer videos can be an effective marketing tool, helping to boost brand awareness and drive sales. In addition, explainer videos can be used to educate customers and staff, making it easier for them to understand and use a new product or service. .
About ninety-six percent of consumers considering making a purchase have already watched an explanatory film. This statistic alone should convince you to add some explanatory videos to your collection of videos..
11. Product Demo Videos
Demo videos are another form of YouTube video you should be making, as customers view these to gain insight into a product before purchasing it. Demo videos that lack personality will fail to impress viewers and quickly be forgotten.
Utilizing narratives is one powerful strategy for this purpose. How? Consider employing the PAS, or problem-aggressive-solution, model. How it operates is as follows:
Please introduce yourself and the video and the components that it covers.
Give your audience an issue they already have, and elaborate on it.
Finally, present your solution to it.
12. Video Testimonials
Just like reviews, videos of case studies or testimonials can serve as social evidence. Your audience sees the outcomes that people like them are driving and believes they can do the same.
13. Reaction Videos
These clips can be used as material for humorous writing. There is an additional benefit to be gained by businesses that use these types of YouTube videos: the opportunity to present a more personable brand image. Also, this aids in gaining the confidence of your target market.
14. Webinar Teasers
Webinars can be posted or hosted on YouTube, and you can post teasers to increase the number of individuals who access the complete webinars behind login walls. So, gradually, you may add a wealth of valuable webinars to your channel for your audience’s education.
15. Community-Based Videos
These videos have the structure of typical educational videos but add an exciting twist. How? No, we aren’t in charge of instruction. Your customers or members of your community do it instead.
By combining an instructional style with social evidence, as seen in this video, you increase the likelihood of capturing the attention of your target audience by a factor of two.
16. Business Results Videos
Wrapping up a quarter or year with this type of video is a fantastic way to leave an impression on your audience, investors, and potential workers.
17. Meet the Team Videos
These fall under the category of “behind the scenes” video. What do they hope to accomplish? Putting deserving staff members in the spotlight helps win over an audience and eases the transition for new hires.
18. Work Culture Video
Work culture videos are a great way to learn about the customs and expectations of a particular workplace. By watching these videos, you can get a sense of the dress code, work hours, communication style, and other important factors that will impact your experience on the job. These videos can be particularly helpful if you’re starting a new job or working in a new country. By taking the time to watch a work culture video, you can avoid making any cultural faux pas that could jeopardize your job.
19. Company Values Videos
Your company’s values are its guiding principles – the things that it believes in and upholds. They shape everything from the products and services you offer to the way you treat your employees and customers. And they’re an essential part of what makes your company unique.
A company values video is a powerful way to communicate your company’s values to employees, customers, and other stakeholders. By telling stories about how your company lives its values every day, a company values video can effectively convey what your company stands for. In addition, a company values videos can help to build trust and loyalty among employees and customers.
20.Q&A Videos
Q&A videos are a great way for brands and companies to share information about sustainability and how they contribute to a safe environment. This type of video allows viewers to get an inside look at the brand or company, and learn about their commitment to making the world a better place. In addition, Q&A videos can be a great way to build trust with potential customers. By sharing honest and transparent information, brands and companies can show that they care about more than just making a profit.
So there you have it, 20 unique video content ideas for your YouTube channel. We hope you found this list helpful and that it gave you some ideas for videos to produce. If you need help bringing any of these concepts to life or if you’re looking for someone to help produce original video content for your brand, please don’t hesitate to reach out to us. Our team would be happy to work with you!
